Forget smartwatches: 5 reasons I think simple fitness trackers are due to make a comeback in 2025

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There was a time, around 10 years ago, when you’d likely see a Fitbit or similar band-style fitness tracker on the wrist of every exercise enthusiast in the gym. They were great devices, the dominant form of wearable tech, with smartwatches still an interesting niche from brands such as Pebble.

Ten years later, having been spoiled by the best smartwatch releases, the world looks very different, with fitness fans having largely shifted to Apple, Samsung and Garmin. Smart rings are emerging as the discreet form factor of choice for the health-conscious; but they’re often prohibitively expensive.

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