Project Moohan shows Samsung doesn’t understand what makes the Meta Quest 3 special – and I don’t think AI will rescue it

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Samsung and Google have finally announced Project Moohan, their long-awaited XR headset collaboration, and I’m cautiously optimistic that Meta might finally be facing a true challenger to its XR throne, if only because I’m a little tired of recommending whatever the latest Quest VR headset is as the best option for people to buy – they’re awesome, but some variety would be nice.

However, I’m concerned that the two companies might already be making the same blunders as Apple has with its Apple Vision Pro. I’m not talking about price – at least not yet, because we don’t know how much Moohan will cost (a word of advice, Samsung: it had better cost less than $1,000) – but rather I’m looking at a factor that’s just as important: software.

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